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When a business owner starts a business in the Philippines, the smartest thing they can do is protect their brand. It is important because a business name, logo, slogan, or product name is valuable for any type of business. Through this name consumers easily recognize your brand.
If a trademark is not protected, then someone else could copy your brand and create problems for your business. Therefore, many business owners ask the same question: How much does trademark registration really cost in the Philippines?
Let’s dive in and find answers to their questions, such as whether you apply by yourself or hire a trademark professional.
Trademark is what?
Basically, it is a sign that helps customers recognise your products or services, such as
● A business name
● A logo
● A brand name
● A slogan
● A symbol
● A combination of words and images
Suppose, when business owners see a famous logo or brand name, they immediately know which company it belongs to. That’s the reason a registered trademark gives you the legal right to use and protect your brand.
Some people think that only registering a business with the government automatically protects their brand, but that’s not true. Registering a business and registering a trademark are both different.
However, registering a trademark gives you legal ownership of your brand and also offers many benefits, like:
● Protects your business name and services
● Stops others from copying your brand
● Builds customer trust
● Makes your business more valuable
● Helps in expanding locally and internationally
● Gives you all legal rights
The total cost changes according to the type of business you have. One thing which disturbs owners is “How much does trademark registration really cost in the Philippines?”
So, there are several things related to cost which affect the price, such as:
When you start registering your trademark, the first cost is the official filing fee paid to IPOPHL. This depends on many factors:
● The type of applicant
● The number of trademark classes
● The filing method
The fee depends upon the number of classes. If your trademark covers more than one class of goods or services, then you will pay additional fees.
Research on trademarks plays an important role while registering trademarks. This is necessary because it checks whether someone has already registered a similar trademark.
If you do proper research, then it can help you avoid rejection and save money later. Some business owners do it themselves, or some hire the professionals for research on trademarks.
Many applicants prefer to hire professionals for their research because, for them, it is a difficult task. But professionals can do it easily because they know all the legal terms and where to search for the unique name for your business.
They charge some fee, and it can vary accordingly:
● Experience
● Complexity of the application
● Number of trademark classes
● Additional legal work
Some business owners think it is too costly to hire, but it can reduce mistakes and improve the chances of approval.
A trademark can be registered in different categories under different classes.
Suppose:
● Clothing
● Food products
● Cosmetics
● Software
● Education services
Categories and classes have different scenarios. If a business owner offers their product and services in different categories, then it is important that you need to register in more than one class. Therefore, an additional class increases your registration cost.
If IPOPHL finds problems with your application, then they can take action.
Some common reasons are the following:
● Similar existing trademark
● Incorrect description
● Missing information
● The trademark is too descriptive
To avoid this, business owners go for professionals, but the only thing which disturbs them is “How much does trademark registration really cost in the Philippines?”
Trademark registration is not the work of a single day. The process include:
● Filing the application
● Examination by IPOPHL
● Publication
● Opposition period
● Registration
It can take some months, but if there is any objection, then it will delay it by several months more.
One of the best investments is trademark registration. It is your asset which turns into profit every year. As all know, the total cost depends on filing fees, professional services, and the number of classes. But protecting your brand is not that much more expensive than dealing with legal disputes.
Business owners think before applying, “How much does trademark registration really cost in the Philippines?" These simple steps, as mentioned above, will help you avoid unnecessary expenses and improve your chances of successful registration.
Therefore, most of the business owners hire the professionals who handle all legal issues easily. So, here we have a team of professionals who handle all these legal terms. They can easily trademark your business name and protect from competitors.