When there is fashion, it means brands and logos are the most important things that help people remember a company instantly. Brands and logos create a lasting effect on people when they want to buy anything. Everybody knows the first impression is the last impression. Therefore, logos must be unique and catchy.
Do you know the famous logo crocodile of Lacoste? It is well known for its polo shirts, perfumes and other fashionable items. Maybe people were unaware of “Crocodile Clinches Victory in Decades-Long Logo Battle with Lacoste”. It means Lacoste was trapped in a legal battle due to its crocodile logo, which was similar to a small brand.
Why Did Lacoste Choose The Crocodile Logo?
Before proceeding towards the legal battle, let’s focus on why Lacoste uses a crocodile logo for their products. There was a French tennis player Rene Lecoste 1993 who earned the nickname Crocodile by his playing style. So, Lecoste was found from his name and his style became a logo for their clothing brand.
They think about how they design a logo, so they decide to make a simple but elegant logo that becomes iconic in the whole world. Slowly, this brand became very popular for its casual wear but in a stylish way. Because of the name Lecoste, their clothes were also famous for the players of tennis and golf. No one in the world can challenge that crocodile logo.
Who Was The Rival Of That Crocodile Logo?
As you all know Crocodile Clinches Victory in Decades-Long Logo Battle with Lacoste. Lacoste realize that they were not the only company who having that crocodile logo for their brands. There was a company who were producing leather items like handbags, wallets and many more with that same logo in South Asia. That company was not that famous, named Crocodile International and they used that logo but with a different style as compared to Lacoste.
Rather than their products and style of logo being different, they usually found themselves in a conflict because of that crocodile logo. They were spreading their brands all over the world but their logos began to overlap. It leads to consumer confusion and increases legal tensions.
How Does The Legal Battle Begin?
In 1960, their conflicts started in legal disputes. Both the companies Lacoste and Crocodile International expand their business all over the world. In various markets, they were found to be overlapped because of the same logo.
Lacoste company argued against using the same logo. While the rival company Crocodile International thought it was right to use the same logo but with different products. So, the battle begins and moves across the countries for justice.
Sometimes Crocodile International won and sometimes Lacoste. But the outcome totally depended upon the Trademark law of that country. Now, one big question is what was the difference between the logo?
Let’s Focus On Some Of The Key Differences Between Both Logos
Basically, both the logos were based on crocodiles but their designs were somehow different. Lacoste crocodile logo faces towards the right and gives a stylish appearance with green colour.
The green colour symbolises elegance and class. The Crocodile International logo faces toward the left side and they use two colours (Black and Gold). In local markets, their brands were spreading with no conflicts but tensions began when it came to the international market. It becomes more challenging for both companies. The court wouldn’t be able to give the solution for their conflicts. The question arises whether the similarities of the logo can make consumers confused or not. Basically, trademarks are the key factor for their disputes.
Will Lacoste Win Or Not – Let’s Discuss In Brief
As you all know, Crocodile Clinches Victory in Decades-Long Logo Battle with Lacoste. Finally, after a long decade, the war comes to an end. Lacoste earns a victory, which gives all the rights to the crocodile logo. The main reason for winning was their popularity.
The court thinks that they were recognized mostly in the international market and were recognized more by the consumers. So, the court forced the Crocodile International to change their logo and branding in the market.
Conclusion
This trademark battle, “Crocodile Clinches Victory in Decades-Long Logo Battle with Lacoste” represents the struggle of Lacoste company for their logo. The battle tells how trademark and branding are important for making a brand successful in all types of markets.
They are fighting for their brand identity. Now Crocodile logo which is the pride of the Lacoste company, remains there fully. The plus point of the rival company was that they accepted their defeat and continued working. With our dedicated team who have years of experience.
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