NICE CLASSIFICATION - 12 Edition, Version 2025

Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.

This Class includes, in particular:

- the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through websites or television shopping programmes;

- advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts;

- shop window dressing;

- public relations services;

- production of teleshopping programmes;

- organization of trade fairs and exhibitions for commercial or advertising purposes;

- search engine optimization for sales promotion;

- commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services;

- administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services;

- commercial administration of the licensing of the goods and services of others;

- services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;

- office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services.

This Class does not include, in particular:

- financial services, for example, financial analysis, financial management, financial sponsorship (Cl. 36);

- real estate management (Cl. 36);

- stock brokerage services (Cl. 36);

- transportation logistics (Cl. 39);

- energy auditing (Cl. 42);

- graphic design of promotional materials (Cl. 42);

- legal services in relation to the negotiation of contracts for others (Cl. 45);

- licensing of intellectual property, legal administration of licences, copyright management (Cl. 45);

- registration of domain names (Cl. 45).