Nowadays, Trademarks and SEO are becoming famous topics because of the monetization of the search. Websites are now required for each business, and search engines bring in potential clients. The traffic is brought in by using relevant material and specific keywords. Generic Trademarks and search engine optimization are big and complicated concepts, so let’s discuss them first. After that, we will discuss the impact of generic trademarks on SEO and Digital marketing.
Generic Trademark
The phrase generic trademark refers to a particular mark losing its individuality over time. Consequently, the mark begins to be used “generically” in the context of various goods or services. Band-Aid is an example of a generic trademark; it was first purchased and registered by Johnson & Johnson. However, the brand has become so well-known that “Band-Aid” has become interchangeable with “adhesive bandages.”
When a trademark is used generically, it gives other businesses in the industry the freedom to take advantage of the goodwill and popularity built up by the original commercial organization. Similar to how customers continue to use the name “Xerox,” which has come to imply “photocopying” even though photocopies may now be done with equipment from Ricoh, Canon, or Toshiba. The law is still unclear regarding the rights and interests of a company with its trademark stolen.
SEO and Digital Marketing
Digital marketing means marketing online or creating an online presence for the product. SEO (search engine optimization) is a part of digital marketing. Search engine optimization, or SEO, is a fantastic technique to increase traffic and visibility for your company. Google and Bing search engines use bots to crawl online pages by moving between websites, gathering data about them, and indexing them.
Nowadays, SEO has developed into a critical component of digital marketing. Nowadays, almost every company has a website, so learning how to use SEO correctly and profitably can benefit you and your company. Today, search is the primary source of traffic on the internet.
The Impact of Generic Trademarks on SEO and Digital Marketing
Let’s understand with an example: If your client’s business is similar to Uber, for example, “ridesharing,” then you have to use another company name while promoting so that no one thinks you are using Uber to get traffic.
You can mention that you are an alternative to Uber, and Google won’t likely penalize you for it. You may come to Uber’s attention and receive a letter from their attorneys if you’re exploiting it to the point where you’re using the Uber name for your commercial benefit, which is what this seems like. Google would also deem it “not okay” if you used it to the point where you were tricking traffic.
Do you need help with generic trademarks? Brealant Ltd is the best choice for you!
From the above discussion, now you know the impact of generic trademarks on SEO and digital marketing. Suppose genericization happens, and the owner wishes to remove the registration. In that case, he can do that by filing a “Petition to Cancel.” To avoid such difficulties, choose a trademark that is less likely to be genericized, and Brealant is here to help you with trademark registration throughout the entire process!