The Impact of Generic Trademarks on SEO and Digital Marketing

Nowadays, Trademarks and SEO are becoming famous topics because of the monetization of the search. Websites are now required for each business, and search engines bring in potential clients. The traffic is brought in by using relevant material and specific keywords. Generic Trademarks and search engine optimization are big and complicated concepts, so let’s discuss… Continue reading The Impact of Generic Trademarks on SEO and Digital Marketing

Avoiding Willful Infringement in Intellectual Property Litigation

Ever feel like you may have violated someone’s intellectual property rights without realizing it? It may seem like a harmless mistake at first, but wrongful infringement can have serious consequences. This is especially true in Intellectual Property Litigation (IPL), where the parties are often litigious and seek financial reimbursement for their losses. As technology advances… Continue reading Avoiding Willful Infringement in Intellectual Property Litigation

Are Trademarks Ever Green? In the middle of greenwashing and green-branding

Positive messages about how the goods and services they purchase are environmentally friendly are in high demand from consumers. When implementing green branding strategies, businesses find it appealing to use “eco” or “green” terminology. However, one must pay attention to the dangers of using illegitimate trademarks or breaking the laws against deceptive business activities. Eco-Awareness… Continue reading Are Trademarks Ever Green? In the middle of greenwashing and green-branding

Should you register a design or a 3D trademark?

You can use a three-dimensional trademark and a registered design to protect the shape or outside look if you have a physical product. Both types of protection have advantages and drawbacks. Designs The primary advantage of a registered design over a trademark is that there is less of a requirement to obtain registration. A design… Continue reading Should you register a design or a 3D trademark?

Brexit’s impact on trademarks and designs

We are pleased to report that, six years after the Brexit vote, the measures for trademarks and designs have been successful in ensuring a smooth transition. However, in light of the massive increase in applications at the UK IPO, IP owners must now pay attention to impending changes to rights of representation. Based on EUTMs… Continue reading Brexit’s impact on trademarks and designs

Intellectual Property: Understand It to Protect What You Own, Drive Value to Your Business and Positively Impact Your Bottom Line

You may claim ownership of your company’s brand, technology, creative works, logo, catchphrases, trade dress, and any other tangible manifestation of the concepts that fuel your company’s growth through intellectual property. Intellectual property is essential to your organization at all levels. Having the appropriate counsel and understanding to protect the elements that make your firm… Continue reading Intellectual Property: Understand It to Protect What You Own, Drive Value to Your Business and Positively Impact Your Bottom Line

Intellectual Property For Influencers and Content creators

Social media influencers and content creators work hard to establish a reputation as subject matter experts for specific topics, brands, and industries. The influencer marketing industry is expected to be worth $15 billion by 2022, accounting for roughly 15% of total global ad spending. Influencers create various forms of protectable intellectual property while creating content… Continue reading Intellectual Property For Influencers and Content creators

How Intellectual Property is different from Actual Property?

Property and property relations have shaped the form of communities and the character of governance within them at every stage of human existence. Specific legal systems developed different notions of property and created rights and obligations based on them. The right to property has always been recognized and maintained throughout history. The concept of private… Continue reading How Intellectual Property is different from Actual Property?