Trademark Law and the Fashion Industry: Branding Beyond the Runway

The world of fashion is a multi-billion-dollar industry that extends far beyond what we see on the runway. It’s not just about the latest trends, eye-catching designs, or glamorous models. Fashion is, at its core, a business, and like any business, it heavily relies on branding to create and maintain a competitive edge. This is… Continue reading Trademark Law and the Fashion Industry: Branding Beyond the Runway

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Sustainability and Trademarks: Building Eco-Friendly Brands

In today’s world, sustainability has become more than just a buzzword; it’s a way of life. Consumers are increasingly conscious of their environmental footprint, and they are seeking products and brands that align with their values. As a result, many companies are shifting their focus towards eco-friendly practices and products. However, building an eco-friendly brand… Continue reading Sustainability and Trademarks: Building Eco-Friendly Brands

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Parallel Imports and Trademark Law in the Philippines: Recent Cases and Rulings

In today’s globalized world, the import and export of goods have become more accessible than ever before. However, this ease of trade has given rise to complex legal issues, especially in the realm of intellectual property law. In the Philippines, parallel imports have been a hot topic, often entangled with trademark law. Recent cases and… Continue reading Parallel Imports and Trademark Law in the Philippines: Recent Cases and Rulings

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Trademark Fair Use in the Philippines: Examining Precedents and Limitations

In today’s globalized world, trademarks are more important than ever for businesses to distinguish their products and services in a crowded marketplace. Trademarks not only represent a company’s brand but also serve as a valuable asset. However, the use of trademarks is not absolute, and there are certain situations where others can use them without… Continue reading Trademark Fair Use in the Philippines: Examining Precedents and Limitations

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The Importance of Conducting a Comprehensive Trademark Search to Avoid Generic Trademarks

Generic trademarks make your product or services general for everyone. It is generalized when something becomes identified with the type of product or service in the public’s mind. Suppose you want to avoid generic trademarks, which are crucial for maintaining the protection and distinctiveness of your product or services. Then it would help if you… Continue reading The Importance of Conducting a Comprehensive Trademark Search to Avoid Generic Trademarks

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Avoiding Genericization: Tips for Maintaining the Distinctiveness of Your Trademarks

Intellectual property owners worry about infringement and litigation, while generics may end their business. Generic words cannot be registered with the United States Patent and Trademark Office (USPTO), and even the most potential trademarks fall to genericization after registration. The USPTO sees genericide as a trademark abandon. It is because trademark owners must take proactive… Continue reading Avoiding Genericization: Tips for Maintaining the Distinctiveness of Your Trademarks

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Importance Of Choosing a Distinctive Trademark: Generic Trademarks Vs Descriptive Trademarks

Is trademark important? Basically, trademark registration is tangible proof of your product or services. Trademark helps customers to judge the quality of your product or services. Trademarks have five categories that you must know: You can decide by checking how unique your trademark is. Let’s discuss the difference between Generic trademarks vs descriptive trademarks. Difference… Continue reading Importance Of Choosing a Distinctive Trademark: Generic Trademarks Vs Descriptive Trademarks

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Trademark Protection in the Metaverse: Navigating the Distinctiveness Debate

As more companies establish a presence in the “Metaverse,” the virtual world where businesses operate and trade, the issue of trademark protection has ignited a contentious discussion. The European Union Intellectual Property Office (EUIPO) and national offices have witnessed a surge in trademark applications for “virtual goods,” numerous trademarks are now registered for use within… Continue reading Trademark Protection in the Metaverse: Navigating the Distinctiveness Debate

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Substitute specimens: How to show trademark use when original specimens rejected

In the competitive world of business and branding, trademarks are the bedrock of a company’s identity. They are the visual and symbolic representations that set your products and services apart from the crowd, making them instantly recognizable to consumers. But here’s the twist – as important as these trademark specimens are, they often face the… Continue reading Substitute specimens: How to show trademark use when original specimens rejected

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Can you register an Acronym Trademark?

In today’s fast-paced world, where brevity and instant recognition are paramount, acronyms have become a common and essential part of our language. From widely-known acronyms like NASA and FIFA to everyday abbreviations like ASAP and DIY, these condensed expressions help concisely convey complex ideas. However, as acronyms gain popularity, businesses and individuals have recognized their… Continue reading Can you register an Acronym Trademark?

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